Step-by-Step Guide: How to Add Links to Your Pinterest Idea Pins

As a small business owner or content creator adding affiliate or product links to your idea pins can help us tremendously. We know Pinterest is a powerful social media platform that has become increasingly popular among businesses for marketing purposes.

With over 400 million active users, Pinterest offers a unique way for businesses to showcase their products and services to a vast audience. Research has shown that Pinterest users are more likely to purchase users on other social media platforms, which is why I love Pitnerest.

This blog post will guide business owners to add affiliate links to their Pinterest Idea Pins. Links are a critical component of any marketing strategy, as they allow businesses to drive traffic to their website, increase brand awareness, and ultimately boost sales. Following the steps outlined in this post, business owners can optimize their Pinterest marketing strategy and take advantage of the platform’s full potential. So let’s dive in!

Why You Should add A Link to Your Idea Pin on Pinterest

Adding a link to your Idea Pin is essential as it drives traffic to your website, increasing the chances of potential customers making a purchase. Adding links to Idea Pins also helps businesses to promote their brand image and increase brand awareness.

Different links can be added to your Idea Pin, depending on the marketing strategy you want to use. Here are some examples of the different types of links that can be added to Idea Pins:

1. Website links: These links direct users to a specific page on your website, such as a product page, service page, or homepage.
2. Product links: If you’re promoting a particular product, you can add a direct link to the product page, making it easy for users to buy it.
3. Blog post links: You can also add links to relevant blog posts or articles that provide value to your audience, increasing engagement and driving traffic to your website.
4. Affiliate Links: links from LTK or Amazon, for example.

Adding links to your Idea Pins can be a game-changer for your business. Not only does it provide users with easy access to your website, products, or blog posts, but it also increases the chances of users making a purchase or engaging with your brand.

How to Add an Affiliate Link to Your Idea Pin

To get started with adding links to your Pinterest Idea Pins, the first step is to create a new Idea Pin on your mobile app. As a business owner, you can use Idea Pins to showcase your products, services, and brand image to potential customers on Pinterest. Follow these steps to create a new Idea Pin:

1. Log in to your Pinterest account and click on the plus sign (+) at the bottom of the screen.
2. Select “Create Idea Pin” from the menu.
3. Add your content to the Idea Pin, including images, videos, text, and tags.
4. Once you have added all the content to your Idea Pin, click on the “Add Link” button to add a clickable link to your Pin.
5. A portion pops up, and you need to toggle over and click the URL section to paste a link.
6. Paste your affiliate link or product link.
7. Product images will pop up, and you can select the one you want.
8. Make sure, if it’s an affiliate link, that the top button is marked so it does the proper tag and lets users know it’s an affiliate link.
9. Then click done, and that’s it!
10. Now you can switch the actual link on your Ide pin to show the link name or the real Picture!

The “Add Link” feature is a critical component of Pinterest’s marketing strategy, as it allows businesses to drive traffic to their website, blog post, or product page. When adding a link to your Idea Pin, ensure it is relevant to your content and provides value to your audience. Additionally, ensuring that the link is functional and leads to the correct page is important. Adding links to your Idea Pins can increase engagement, drive traffic, and ultimately boost sales for your business.

How to SEO Optimize Your Idea Pin

Optimizing your Idea Pin for search engines is crucial in ensuring that your Pin gets discovered by potential customers. Pinterest is a search engine, and just like Google, it uses algorithms to determine the relevance and quality of content. Doing this will give you an edge over your competition.

Here are some tips for optimizing your Idea Pin for SEO:

1. Use relevant keywords: When creating content for your Idea Pin, use relevant keywords your target audience will likely search for. This will make your Pin more discoverable and improve its chances of appearing in search results.
2. Write a detailed description: Use the description or notes section to provide more context and information about your Idea Pin. Include relevant keywords in your description to improve its chances of ranking higher in search results.
3. Use high-quality images: Pinterest is a highly visual platform, and the quality of your images can make or break your Idea Pin’s success. Use high-quality images that are visually appealing and relevant to your content.
4. Adding text overlays will help Pitnerest reads those as well.
5. Add keywords to the title.
6. Pin to the most relevant board!

Optimizing your Idea Pin for SEO can increase its chances of getting discovered by potential customers, driving traffic to your website, and ultimately boosting sales for your business. Remember to use relevant keywords and descriptions to improve your Pin’s chances of ranking higher in search results.

How to Promote Your Idea Pin for Free

Just because you finished and uploaded your idea pin doesn’t mean your work is done yet! You need to get as many eyeballs on the idea pin as possible.

Promoting your Idea Pin across various platforms is essential to reach a wider audience and increase engagement. Here are some tips for promoting your Idea Pin:

1. Share on social media: Share your Idea Pin on other social media platforms such as Facebook, Twitter, and Instagram. This will help you reach a broader audience and drive traffic to your Pinterest account.
2. Collaborate with influencers: Collaborating with influencers in your industry can effectively promote your Idea Pin. Look for influencers who align with your brand values and have a significant following to promote your Idea Pin.
3. Use email marketing: Use email marketing to promote your Idea Pin to your existing customers and subscribers. This will help drive traffic to your Pinterest account and increase engagement.

Promoting your Idea Pin is crucial in reaching a wider audience and increasing engagement. By using Pinterest’s built-in promotional tools, sharing on social media, collaborating with influencers, and using email marketing, you can effectively promote your Idea Pin and drive traffic to your website.

Again putting in the extra effort will help you get ahead of your competition!

Benefits of Adding Links to Idea Pins

In conclusion, adding links to your Idea Pins can be a game-changer for your marketing strategy on Pinterest. By providing a direct link to your website, product page, or blog post, you can drive traffic, increase engagement, and ultimately boost sales for your business.

To add a link to your Idea Pin, you need to create a new Idea Pin, add a link to it, optimize it for SEO, and promote it across various platforms. By following these simple steps, you can effectively promote your Idea Pin and reach a wider audience on Pinterest and beyond.

Don’t miss out on the opportunity to leverage Pinterest’s vast user base and drive traffic to your website. Start adding links to your Idea Pins today and watch your business grow.

If you liked this post, please pin it for later and check out my other posts below for more Pinterest tips.

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