Pinterest Pin Ids

Pinterest pin ids can be a helpful tool for some. I know most people have never heard about them or really talk about them. It is mostly because there isn’t very much research on the topic.

I have been going back and forth using some pin ids trying to test it and haven’t been doing it long enough to have any results to share yet. I will update this post as soon as I could.

I still like to share my knowledge with my readers and didn’t want to skip it. Read on to learn what pin ids are, where to find pin ids on Pinterest, and how to use them.

How to Find Pins Ids on Pinterest

The pin id is basically the long number at the end of a pin url.

The unique string of numbers and letters that identifies the Pin on Pinterest.

Pinterest

How Do Pin Ids Work?

When someone re-pins something on Pinterest, they are basically re-sharing that same pin or ID to their followers. When you Pin something straight from  website (in this case, your blog or eCommerce shop), it creates a new Pin ID.

You might prefer and repin instead of a new pin.

If someone was to come to your website and hit the pin it button it would pin from your website to Pinterest. That pin would have a new pin id. If you associate the photo with the pin id instead it would count as a repin.

How to Use Pin Ids

So how do you use the tool?

Pinterest likes new content. But sometimes pins get removed or messed up and you want the stats back for a certain pin.

Using the Pinterest ids is up to you and I recommend testing out some pins and blog posts before you make any decisions. There are a few factors to consider when using the pin ids. I will touch base on them throughout the rest of the post. But first, let me show you how to use them.

How do I add Pinterest IDs to my blog images?

There are two ways to add the pin id to your blog posts. One attributes the id to every photo on that page and the other is to that single photo. Again which way you choose to apply it is up to you. 

Adding Pin Id to Single Photo

Inside your blog post, select ‘Text’ or ‘HTML’ to view the code of your post. If your image is at the top, that will be the first <img> tag. If not, find the image you’d like to add the code to later in the code.

Here’s what it will look like you will paste the pin id in between the “ “.

<img src=”ORIGINAL BLOG IMAGE URL” data-pin-id=”” />

That’s it. Now when someone saves the image it should count as a repin and not a new pin.

Use a Plugin for Pin IDs

You can paste your pin ids on images using plugins like Tasty Pins or Grow by Mediavine (the one I use). 

Using Pin Ids for Viral Pins

There are reasons to use pin ids and reasons not to. One of the reasons may be because you have a viral pin.

Let’s say you finally found the secret recipe and got a viral pin. And all of a sudden it disappears or something else happens to it. Trust me I hear it all the time. If you would have saved that pin id you could still get the traction of the viral pin back.

So maybe for your top-performing pins, you might want to save some of the pin ids in a spreadsheet. 

Pin IDs for Repin Count

I always preach that it is msot important to be found in search results. Especially if you have a n eccommerce site.

Being found is search you are more likely to get a click sale etc. because you are providing an answer to a question they are asking or providing inspo for something they are searching for.

So repin numbers come in handy here. The more repins means more likely more clicks.

Pin Ids Not for Everyone

But keep in mind Pinterest wants new content. Using pin ids would not be creating new content. New pins are showing up in the home feed. Fresh pins are shown to your followers first hence their home feeds.

I think the best bet is to try both and see what works for your account and website. This is not something you can try if you don’t have an established account or circulating pins.

Pin Ids Used after Changing your Website

Another reason to use the pin ids is if you changed something on your website. Maybe you switched domains or took out the date in your post titles. Then you might want to save the pins ids and apply them to images in that post.

All in all I hope this will help you in the long run. I will update this post as soon as I can with analytics of my pins that I tested. If you liked this post please make sure to check out my most recent posts.

Make sure to read about the best Pinterest marketing courses here.

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