Pinterest Creator Reward Program – Is it worth it or Not in 2023?
Pinterest has announced the launch of a $500 million fund to support creators and influencers who produce original content for the platform called the Pinterest Creator Reward Program. This move comes as Pinterest looks to compete with the likes of YouTube and Instagram, which have both been investing heavily in original content creation.
The program will be used to pay creators for their original content, as well as to support the production of new content. Pinterest says it is looking to work with a wide range of content creators, including small businesses, established brands, and individual influencers. The company is also working on new tools and resources to help creators produce high-quality content for the platform.
This is a big move for Pinterest, which has traditionally been known as a platform for curating and sharing visual content from around the web. However, in recent years Pinterest has been investing more in original content, with a particular focus on videos. Hence idea pins.
What is the Pinterest Creator Reward Program?
The Pinterest Creator Rewards program is a fund paying content creators to pin new idea pins.
The launch of the creator reward program is a further indication of Pinterest’s commitment to becoming a major player in the world of online video. I believe the platform is here to stay and won’t be going anywhere like the downfall of Instagram.
I wrote a detailed blog post when the program first came out. You can see my original thought here.
Since then, my thoughts have changed, and I honestly do not participate in the program anymore.
The basics of it now are you have to crank out a ton of idea pins and hope they go mini-viral quickly. In the beginning, that was easy because there were hardly any idea pins. My first few had millions of impressions right off that bat. Now I am lucky to get 3k in the first month.
They don’t pay as much now, and they are hard goals to hit. To be accepted, the limits are so low that you can participate, but you have to submit at the beginning of the month, or you won’t be under the limit. So you have no idea if our pin will even get the saves it needs to be paid.
Plus, Pinterest is a long game, not a short one. To get 100’s saves in 30 days is hard organically. Trust me, I have tried, and it is really hard.
Below is a screenshot of the goals for August they are not easy to get, and I have a lot of traction on my blog account.
Is the Pinterest Program worth it?
The Pinterest Creator Reward Program is different in 2023 than when it was launched in 2022. Payouts are harder to earn, and you need a lot of saves.
My opinion is unless you are going to add new content all the time and have time to make that good content, then yes, the fund or rewards program can be good for you, but if you are burnt out on creating content, you are better off not worrying about the program. Spend your time creating better-quality content.
For 2023 I wouldn’t waste my time on the Pinterest Creator Rewards Program. I might even try to invest in running idea pin ads instead!
The Pinterest Creator Rewards program is a fund paying content creators to pin new idea pins.
My opinion is unless you are going to add new content all the time and have time to make that good content, then yes, the fund or rewards program can be good for you, but if you are burnt out on creating content, you are better off not worrying about the program.