Pinning to Pinterest
Pinning to Pinterest seems pretty easy and straight forward right?
Wrong for so many of my clients. Why I do not know. I think the main problem is they aren’t thinking about Pinterest as part of their brands and treating it professionally like they should be.
Your Pinterest accounts need to stay on topic and show the audience what you and your brand are all about.
How Pinning to Pinterest Correctly can Change Your Traffic
There are a few reasons why people pin the wrong things to Pinterest and don’t even know it. This post we are going to go over what to pin to Pinterest.
What to Pin to Pinterest
The first thing you have to know is your niche and ideal audience. I know you’ve heard this before but you really need to do it and come up with an avatar to pin relevant pins for your ideal client.
Let’s dive in with an example:
Mary sells essential oils and blogs about using them. What types of boards should she have to pin to.
- 1 marys blog board
- what are essential oils
- how to use essential oils
- food recipes with essential oils
- DIY bath bombs with essential oils
- cleaning with essential oils
- essential oil diffuser blends
- essential oils for every mood
- DIY homemade gifts
- gifts for women
- essential oils and kids
- essential oil jewelry
- Christmas essential oil recipes
- thanksgiving essential oil recipes
- spring essential oil recipes and sprays
- kids essential oils
- boost your immune system with essential oils
- essential oils diffusers as home decor
- DIY face masks
- Women and self care
- design essential oil recipe cards and labels
- motivational quotes to inspire
- mom and parenting hacks
I think you guys can get the picture here. These boards titles are not optimized to be used just ideas.
Do you notice a theme with the boards?
They all have to do with essential oils and can have essential oil pins pinned in each one of them. Each one of the boards is made for an ideal client of a mom/woman who will be buying your essential oils and reading your blog about them.
Now let’s dive into what boards you should not have on your account for essential oils.
- women’s fashion, fall fashion, etc
- how to start a blog
- work from home jobs
- keto recipes
- canning tips
- the cat’s meow
- kids snacks
- color my world paintings and art
- air fryer recipes
- a dog’s life
And I didn’t come up with all of these boards myself either these are boards my clients also had on their accounts.
If you start adding boards with tons of useless pins that really confuses Pinterest. They can’t tell what your pins are about.
But when Suzy homemaker has only boards about essential oils and they are filled with hundreds and thousands of pins that are all completely related you bet her pins are going to be put above yours in search results.
Being found in search results on Pinterest needs to be your end goal always.
Let me repeat this. You want to show up in search results. Don’t worry about how many followers you have or pin size etc. Get your stuff to show up in search results and you will get more traffic.
Once your pins start showing up in searches then you will get more followers and clicks in succession.
Pin Trending Content
This might seem obvious for some but others it is not. During certain times people are searching more on Pinterest and you want to answer their questions or supply what they are looking for.
To make this easier on creators Pinterest has come out with a trends report. They come out with this report every year and tell you what to pin and when. Most people do not know about the tool or don’t fully utilize it as they should.
Pinning Seasonal and Holiday Content
Again this might seem obvious but a lot of my clients do not utilize the opportunities for seasonal searches. If you want to read my full blog post on holiday pinning and when to start pinning head to the holiday trends post.
For the holidays Pinterest suggests using tier 5 Dimensions of Inspiration to come up with content and when planning your graphics.
These five dimensions complement our existing best practices to help you craft content that inspires and performs. As a rule of thumb, your Pins should include at least two of the five dimensions, and should always remain authentic to your brand voice. As we look forward to the holidays, it’s clear that we’ve all been handed a blank slate. How we celebrate will be unique this year, and people are looking to brands to help them make the most of the changing holiday climate. Leverage the following five attributes to make your creative shine and bring your ads to lifePinterest
The 5 Dimensions of inspiration are:
- Visually Appealing
Design with compelling imagery, playful graphics and subtle branding.
- Make the products the hero
- Bleed your image beyond the Pin boundaries
- Rotate a Pin vertically to add depth and perspective
Inspire a new, unique or different take on something familiar
- Stay true to your brand’s voice
- Get creative with targeting
- Go monochromatic
Help Pinners dream about who they want to be and what they want to create
- Focus on the solution, not the problem
- Relate to a diverse audience
- Play with space and texture
- Link carousel Pins together to lead users to customized boards
- Reflects multiple tastes, expertise and dietary restrictions
- Previous answers lead to targeted recipe ideas
Make Pins people will love to save. The best Pins inspire people to try new ideas and give them the confidence to bring that inspiration to life—either right now or later on.
- Clearly indicate the desired call-to-action
- Create an interactive experience
- Save the Pin now, try it anytime
Using these tips you should be able to create pins easily for the holidays and certain seasons on Pinterest. Check out my full blog post with videos on holiday pinning and the best times to start!
Pinning in Your Niche
This is where people make things tricky and go wrong. Most people think you should not pin other peoples pins and you should not pin your competitions pins. Those people would be wrong.
Now I am not saying that’s all you pin but you need to pin other people’s pins. There is no getting around it. Pinterest was made to pin inspiring ideas. Their entire platform is built around the viewers and the customer’s experience on the platform.
Again let’s go over it. Pinterest is built for pinners not business owners. They do not care that you are trying to make money off of the platform. It’s all about user experience.
As a user, you don’t want to go to someone’s boards and see only one type of pin and the same ones pinned over and over. It’s a crappy experience. That’s why you mix in other people’s pins and don’t repin your pin to the same board all the time.
So when you are trying to decide what to pin, where to pin, and how often think what would a “regular” pinner want to see.
Scheduling Pins vs Manual Pinning
Either way, you pin just pin consistently. Pin every day and make sure you treat it like a business if you want the platform to work for you. See my full blog post on manual pinning vs Tailwind here.
I myself use Tailwind for my own accounts and all of my client’s accounts. Pinterest has said multiple times that using schedulers are ok if they are approved ones. If you hear all the fancy strategies for only manually pinning and only pinning your own content be careful those don’t always work for new accounts only established ones!
If you have any questions hit comment below and I will get back to you! If you liked this post please check out my other posts and make sure to pin for later!
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