How to Find the Keywords You Rank for on Pinterest

Want to know what keywords Pinterest rank for your account? Use this tool to find out.

Why Knowing What Keywords Pinterest Ranks You for Are Important

If you are in the fitness niche you want Pinterest keywords to rank you for fitness keywords. You don’t want them to think your account is about travel.

If Pinterest can’t tell what your profile is about how is it going to successfully put your pins in front of the right people. Using the right Pinterest keywords is a must to be found in search results.

It’s not going to. They will show your pins to a few people and then because they aren’t related or even interested in that topic they wont engage with the pin. Now Pitnerst thinks the pin isn’t good and wont show it to anymore people.

Is that happening to your pins a lot? Are you adding them and they aren’t going anywhere? It is might be because Pinterest is a bit confused on what the pin is about or your profile.

How to Find Pinterest Keywords Your Rank for via Tailwind

The easiest way I have found to find the keywords Pinterest thinks I am ranking for is using Tailwind.

If you do not have Tailwind you need to get it. Hands down only way to be successful on Pinterest in my opinion. Not only does it schedule for you they have even better analytics then Pinterest does.

Tailwind offers a word cloud feature. Tailwind is pulling together the keywords they (and Pinterest in tandem) think your website and pins are about. They are pulling the Pinterest keywords from your descriptions and pins from your website.

This collection of words stems from the phrases users use when pinning from your site. The bigger the word, the more often it’s found.

Tailwind

How to Find the Tailwind Word Cloud Feature in Tailwind

How to get to the word cloud feature on Tailwind:

1. While logged in click on the insights tab on the left-hand side toolbar.
2. Then click on the organic activity tab.
3. Make sure you are in the latest pins section
4. The word cloud will be on the right hand side

What Keywords Does Pinterest Rank You For?

If your website and business account is about fitness I hope you only see fitness related Pinterest keywords, do you?

Below is my Tailwind word cloud with you from my Hudson Farmhouse Blog account.

These keywords are all on track. I pulled this screenshot from Tailwind in August when I am pinning for fall decor.

One of my most popular posts right now is about rugs. Bathrooms are always popular on my blog and so is budget friendly home decor. My name is even on there! More on that trick later 😉

Tailwind Word Cloud Feature

You can also change the time frame on the word cloud feature to pull the most used keywords for up to the last 30 days by clicking on the calendar on the top right of the page.

Hopefully still all about fitness if you are a fitness blogger or eCommerce shop!

Pinterest and Tailwind Help

I hope you can use this tool to help you work on your descriptions and your reach on Pinterest. I would love to know if your word cloud was right on for you or if there were keywords showing up that had nothing to do with your niche or website? Comment below I want to heat!

If you like this tip check out my other blog posts for helpful tips!

Sharing helps me out so much!