Best Pinterest Pin Size for engagement
If you are on Pinterest and need to know the best Pinterest pin size, this post is for you! I am a marketing lover who is obsessed with all things Pinterest. I am here to help you!
In the digital tapestry of Pinterest, where visuals reign supreme, understanding the ideal pin size is crucial for creators aiming to captivate and engage. Whether you’re a seasoned marketer or a Pinterest enthusiast, navigating the nuances of pin dimensions can significantly amplify your content’s visibility and impact.
This post delves into the art and science of selecting the perfect pin size, ensuring your creations resonate with your audience, and adhering to Pinterest’s best practices for maximum engagement. Join us as we explore the dimensions that can turn your pins from ordinary to extraordinary.
Pin Sizes for Pinterest
For optimal Pinterest engagement, the recommended pin size is a 2:3 aspect ratio, such as 1000×1500 pixels. This proportion ensures pins look visually appealing across devices without getting truncated. Vertical pins perform best as they occupy more screen space, increasing visibility.
However, avoiding excessively long pins is crucial, as Pinterest might deprioritize them. Sticking to the recommended size ensures your content remains engaging and compliant with Pinterest’s guidelines, maximizing its reach and impact on viewers.
| File type | PNG or JPEG. |
|---|---|
| Max file size | Desktop 20 MB, In-app 32 MB |
| Aspect ratio | We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people’s feeds. |
So, if you want to create pins that will engage users and get shared, ensure your image dimensions are within this range. In addition, be sure to use high-quality images that are eye-catching and relevant to your target audience. By following these tips, you can create pins that will help promote your business on Pinterest and drive traffic back to your website.
Best Video Pin Size on Pinterest
Standard-width video Pins and ads are videos that are the same size as a regular Pin. These specs apply to both organic standard-width video Pins and ads.
| File type | .mp4, .mov or .m4v. |
|---|---|
| Encoding | H.264 or H.265. |
| Max file size | Up to 2GB. |
| Video length | Minimum 4 seconds, maximum 15 minutes. |
| Aspect ratio | Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3 or 9:16). |
Best Max Width Video Pin Sizes
Max. width video ads are videos that expand across people’s entire feed on mobile. Max. Width video ads are only available as a paid format. These specs only apply to max. Width video ads.
| File type | .mp4, .mov or .m4v. |
|---|---|
| Encoding | H.264 or H.265. |
| Max file size | Up to 2GB. |
| Video length | Minimum 4 seconds, maximum 15 minutes. |
| Aspect ratio | Square (1:1) or widescreen (16:9). Note that max. width videos can’t exceed the height of a 1:1 aspect ratio. |
Best Idea Pin Sizes
Idea Pins on Pinterest are their version of story pins like on Instagram and are very popular now. But what size should they be?
Idea Pins are multiple videos, images, lists, and custom text in a single Pin. Idea Pins can be promoted as idea ads in countries where ads are available.
| File type | Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP.Video: .MP4, .M4V. .MOV files are available on iOS and Android only. |
|---|---|
| File size | 1 GB recommended |
| Video encoding | H.264 or H.265. |
| Max file size | Android and iOS: 16mb recommended.Web: 20mb maximum for images and 100mb for videos. |
| Video length | Videos should be between 3-60 seconds. |
| Resolution | For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080×1920 pixel size (9:16 ratio). |
| Aspect ratio | Aspect ratio is 9:16, but there are no restrictions for image or video. |
Pinterest is a visual social media platform that can be used for business purposes. Choosing the right Pinterest pin size is essential to ensure that as many people see your pins as possible.
Best Pin Size Graphic
Look at this handy dandy graphic you can pin for later or print out to help you remember what pin sizes are the best for Pinterest.
I use Canva or Tailwind to create graphics, and I buy templates from Etsy or Creative Market to save time. If you want me to do a blog post on that, comment below, and I will next!
Best Pinterest Pin Size
So, what’s the best pin size for your pins? It depends on the type of pin you want to create. If you create a graphic that will stand out in people’s Pinterest feeds, go with 2:3 ratio. If you want your pins to have a longer life span, complete the full description.
And whatever you do, make sure your pins are well-designed and visually appealing to grab attention and drive traffic to your website or blog. Have you tried creating pins using different sizes? What was the outcome? Let us know in the comments below!
If you found this page helpful, you might want to check out some of my recent blog posts for free—all resources to help you grow your Pinterest account and audience.
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